Strategy is more than just a “vision” or a “mission”. It is the determination of long-term goals and objectives, with aligned courses of action and allocation of resources to achieve these goals.

Once your strategy is confirmed, our coaches will help you to improve your Business Development process to increase sales and new product introduction. These SiG professionals will use our Business Development Lighthouse model to create an exemplar Business Development Information Centre in your company.

The materials, case studies and templates in this section relate to the processes and associated training to confirm an effective Business Strategy and ensure operational Business Development.

To find out more about Business Strategy and Development in your company, speak to your SiG Business Development Coach.