Strategies do sometimes fail. Sharing in Growth talked with Liz from the University of Cambridge, who introduces a couple of tools that can be used to address the reasons for failure.

Reasons for failure can be split into 2 main categories.u00a0Content Issues and Process Issues. In broad terms, having a Content Issue means you either have the wrong strategy or you have one that needs improving, rooted in the fact that insufficient analysis has taken place, or not everything has been thought about before the strategy development was started. Considering a range of appropriate actions and logical thinking are important steps required when tackling strategy development.

Process Issues are the 2ndu00a0reason why strategies fail. Both the process of strategy development and the process of implementation requires clarity. Appropriate processes need to be defined and followed.

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